KARACHI: Amid increasing competition from green-field and brown-field beneficiaries, Toyota’s local distributors Indus Motor Company (IMC) is all set to launch imported completely built units (CBU) of Toyota Rush on 10 September.
This was revealed by CEO IMC Ali Asghar Jamali at the 27th Annual Dealer Conference. The new CBU will be available at dealerships from 10th September. Two additional HV vehicles, CHR and Prius C (Aqua) have also been added to the product Line-up. The Toyota Corolla spec improvement was also revealed. With the Connect Application, the Corolla is set to become the First Connected Vehicle of Pakistan. Expected price of the SUV would be between Rs 3.8 million to Rs 4.8 million.
Susumu Matsuda, President Toyota Motor Asia Pacific, DCEO China and Asia Region, was the Chief Guest of the event.
Speaking on the occasion, Matsuda introduced the Global Campaign and theme of the conference, “Start Your Impossible”. He explained that Toyota doesn’t want to remain a car company but to emerge as a mobility company, one that embraces innovation andchallenges. He mentioned the three key components of success in the face of challenges, which include plant improvement, process improvement and product enhancement.
Ali S. Habib, Chairman, IMC, in his address, mentioned that the fiscal year 2017-18witnessed a dramatic transformation in the automobile industry globally and that a glimpse of this transformation can now be seen in Pakistan as well. The company has prepared itself to embrace transformation through capacity enhancement projects and a refreshed and innovative vehicle line-up to excite the market. He established the direction for the coming year as working towards sustainable business growth through collective and integrated efforts.
